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Principles of service marketing and management /

Lovelock, Christopher H.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xvii, 414 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references (p. 388-396) and index.

ISBN: 013676875X

LCCN: 98049946

Subjects--Topical Terms:
Service industries--Marketing.--United States
Service industries--Management.--United States

LC Class. No.: HD9981.5.L68 1999

Dewey Class. No.: 658.8

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Principles of service marketing and management /