TY - BOOK AU - Wright,Len Tiu AU - Crimp,Margaret TI - The marketing research process SN - 0130117536 AV - HF5415.2.W75 2000 .W75 2000 U1 - 658.8/3 21 PY - 2000/// CY - New York PB - Pearson Education KW - Marketing research N1 - Includes bibliographical references and index ER -